Role OverviewThe Vice President of Marketing will be the primary architect of the brand’s growth engine, responsible for two distinct funnels: Consumer Growth and Franchise Development.
What You Will Do
Key responsibilities include Franchisee Performance & Lead Gen, Brand Infrastructure & Technology, and Franchise Development Marketing.
Why It Might Be a Fit
The ideal candidate will have 10+ years of marketing experience, with at least 5 years in a franchise environment, and a proven track record of scaling a brand from 50 to 200+ units.
Requirements
- 10+ years in Marketing
- 5+ years in a Franchise environment (QSR, Fast Casual, or Service-based)
- Proven track record of scaling a brand from 50 to 200+ units
- MBA preferred
- Expert-level knowledge of CRM automation, BI tools (Tableau/PowerBI), and performance marketing platforms
]]>