Vice President of Marketing

The Vice-President of Marketing is responsible for preparing and implementing the annual marketing plan and budget to achieve maximum revenues in each targeted market segment while achieving acceptable returns on sales and strengthening brand value.

What You Will Do

Develops and implements annual Marketing plan, manages annual budget and capital plan, achieves maximum revenue in each targeted market segment, and develops advertising campaigns.

Why It Might Be a Fit

Contributes to ideas to grow existing business and expand into new business opportunities, manages 3rd Party Strategic Alliances, and acts as advocate for the customer.

Requirements

• Develops and implements annual Marketing plan unique for the property that supports and is supported by the overall brand strategy for the company
• Manages annual budget and annual capital plan with acceptable returns on investment
• Achieves maximum revenue in each targeted market segment for gaming, hotel, and food and beverage
• Develops advertising campaigns, promotions, special events, and direct marketing campaigns that generate acceptable returns on sales
• Responsible for all property advertising and public relations and coordinating these functions with brand advertising
• Contributes to ideas to grow existing business and expand into new business opportunities
• Manages 3rd Party Strategic Alliances and holds accountable to agreed to outcomes and timelines
• Analyzes property’s customer service scores and make recommendations for improvement
• Acts as advocate for the customer
• Hires, trains, and effectively manages a marketing staff
• Monitors direct report performance standards and holds managers accountable for performance

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays