Role OverviewThe Relevance Strategy team decodes social trends and subcultures to connect clients to moments and communities that matter, and translates that intelligence into creative work that resonates at scale. As a Vice President, you will lead senior clients and large cross-functional teams, injecting cultural intelligence into brand strategy at the highest level and building systems that allow the agency to move at the speed of culture.
What You Will Do
You will partner across departments to design and drive cultural strategy, lead the development of new cultural insights, compose high-impact briefs, and build and own senior client and external agency relationships.
Why It Might Be a Fit
You will be a real practitioner with experience in social commerce, live shopping, creator ecosystems, marketplaces, or adjacent spaces, and have a genuine understanding of how these communities behave.
Requirements
- 12-20 years of experience strategically building brands at top agencies, consulting firms, or creative shops
- Strong understanding of how business strategy, digital platform behavior, and cultural intelligence intersect
- Proven ability to move across quantitative and qualitative research tools and behavioral data platforms
- Strategic thinking ability with a balanced analytical and creative approach to integrated marketing and attention planning
- Proven leadership track record in developing talent, empowering teams, and maintaining high creative and strategic standards
- Fluency in modern communication channels, creators, and platform mechanics
- Comfort thinking globally and understanding that community, platform, and commerce behavior can vary significantly by market
Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
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