VP, Creative Strategy

Whalar
New York, NY
Category Marketing
Job Description
Role Overview

We're looking for an experienced VP of Creative Strategy to help drive and evolve how Whalar wins new business. This person thrives on a blank canvas: running a pitch engine from intake to output, every RFP, every net-new offering, every pitch room where the work has to win the client over.

What You Will Do

You'll own and lead new business pitches from brief through delivery, ensuring every submission meets Whalar's standard of creative and strategic excellence. You'll present and sell strategic recommendations to audiences ranging from brand managers to C-suite executives.

Why It Might Be a Fit

You'll partner closely with the Head of Creative Strategy to develop new offerings, products, and strategic capabilities that anticipate client needs and create commercial opportunities. You'll continuously evolve how strategy is developed within the New Business team by introducing new methodologies, tools, AI applications, and ways of working.

Requirements

  • 12+ years of experience in creative, social, and content strategy
  • 5+ years leading new business, pitch, or strategy teams
  • Proven track record of personally developing, leading, presenting, and winning high-value new business pitches
  • Direct experience creating creator marketing campaigns within the creator economy
  • Strong understanding of how brand, product, and performance marketing work together
  • Exceptional presentation, storytelling, and executive communication skills
  • Ability to build the strategic foundation behind winning creative ideas
  • Systems-thinking mindset with experience developing frameworks, platforms, and repeatable approaches
  • Comfortable building structure where none exists, proactively creating new processes, systems, and ways of working
  • Deep fluency in creator culture, participatory communities, and how ideas spread through modern digital ecosystems
  • Genuine passion for the creator economy and a clear point of view on where it's headed
  • Curiosity about AI and emerging technology, along with a thoughtful perspective on how they'll shape the future of creativity and marketing

Benefits

  • Medical, Dental, Vision
  • 25 days of PTO + Sick days + Winter break
  • Monthly phone/internet reimbursement
  • Professional development stipend
  • New joiner's Home office allowance
  • Up to 16 weeks of paid parental leave
  • Volunteer days
  • Identity theft protection & Legal assistance
  • Company Paid Life & Disability Insurance
  • Voluntary Life Insurance Policy
  • Voluntary Hospital and Critical Illness Insurance
  • Voluntary Pet insurance
  • Employee Resource Groups
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