Role OverviewAs the day-to-day leader of marketing for the edX marketplace, this role will grow platform traffic, increase learner acquisition, and improve acquisition efficiency. The VP, Growth Marketing will build the internal marketing capability for the platform, define the team structure, and partner with the CMO in hiring key roles.
What You Will Do
Responsibilities include owning the day-to-day marketing strategy and execution for the edX platform, driving growth in platform traffic, learner acquisition, and conversion, and establishing lifecycle marketing programs that move learners from discovery to enrollment.
Why It Might Be a Fit
We're looking for a marketing leader who is comfortable building an internal function and operating it day-to-day, with 10+ years of experience in growth, performance marketing, or digital marketing leadership.
Requirements
- 10+ years of experience in growth, performance marketing, or digital marketing leadership
- Experience leading growth for an international consumer marketplace, digital platform, or large-scale content site
- Demonstrated success driving organic traffic growth and customer acquisition at scale
- Deep experience with SEO, organic discovery, and performance marketing channels
- Experience managing marketing budgets and acquisition efficiency (CAC)
- Experience building and scaling high-performing marketing teams
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
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