VP, Integrated Marketing

Requirements

• Develop and lead a holistic, omnichannel marketing strategy that aligns brand, retail, digital, loyalty, and performance marketing into one unified plan.
• Define long‐term brand positioning, customer segmentation, and growth priorities.
• Build and mentor a high‐performing team.
• Oversee brand identity, messaging frameworks, and creative direction to ensure consistency across all touchpoints.
• Lead seasonal and evergreen campaign development, ensuring storytelling is compelling, differentiated, and culturally relevant.
• Champion customer‐centric thinking and elevate the brand experience across stores, digital platforms, and community channels.
• Drive integrated marketing plans that support store traffic, conversion, loyalty, and new customer acquisition.
• Oversee media strategy and investment across paid, owned, and earned channels to maximize ROI.
• Use data, insights, and testing to refine messaging, targeting, and channel mix.
• Own marketing KPIs including brand health, customer acquisition, retention, traffic, conversion, and campaign performance.
• Lead integrated planning processes to ensure alignment across teams and seamless execution.
• Communicate marketing strategy, performance, and insights to senior leadership and key stakeholders.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance