Role OverviewThe Vice President of Integrated Marketing is responsible for leading the company’s integrated marketing strategy, promotional planning, and go-to-market execution across all brands and business units. This role is hybrid, working in Miami, FL.
What You Will Do
Develop integrated marketing strategies, own the annual marketing calendar, establish campaign objectives, and ensure consistent messaging across all customer touchpoints. Lead campaign development, oversee campaign briefs, and coordinate execution across teams.
Why It Might Be a Fit
The ideal candidate has a Bachelor’s degree in Marketing, Business, Communications, or related field, and 10+ years of relevant marketing experience, including 5+ years in a leadership role.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 10+ years of relevant marketing experience
- 5+ years in a leadership role
- Strong leadership, analytical, communication, and cross-functional collaboration skills
- Proven ability to drive measurable business results through marketing initiatives
Benefits
- Medical, Dental, Vision plans
- Wellness resources
- 401(k) Retirement Plans
- Employee Stock Purchase Program
- Employee Assistance Program (EAP)
- Vacation and Holidays
- Bowling, Boomer’s, and Waterpark discounts
- Retail discounts
- Event discounts
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