Role OverviewThe Vice President, Marketing will set the company-wide marketing strategy and lead the integrated marketing organization across various disciplines. This leader will translate the company's strategy and product vision into a differentiated market position, a clear customer narrative, and a coordinated go-to-market system that drives awareness, pipeline, revenue, adoption, and customer value.
What You Will Do
The VP of Marketing will set marketing strategy and priorities, clarify the company's market position, lead multi-product go-to-market, build a predictable growth engine, elevate product marketing, strengthen brand and thought leadership, make events and experiences strategic, partner tightly with Sales and Customer Success, use data to improve decisions, build an AI-enabled marketing organization, lead and develop the team, and represent the customer and the market.
Why It Might Be a Fit
The ideal candidate will have 12+ years of progressive marketing, go-to-market, or related experience, including significant leadership experience in B2B SaaS or a similarly complex technology business. They will have a track record of building or scaling a demand and pipeline engine and connecting marketing investments to measurable commercial outcomes.
Requirements
- 12+ years of progressive marketing, go-to-market, or related experience
- Significant leadership experience in B2B SaaS or a similarly complex technology business
- Experience leading an integrated marketing organization across multiple disciplines
- A track record of building or scaling a demand and pipeline engine
- Strong customer and market orientation
- Demonstrated ability to build a differentiated brand and point of view
- Experience operating as an executive partner and influencing senior leaders
- Strong business and financial acumen
- Excellent written, verbal, and presentation skills
- A balanced leadership style
- Experience leading through change and creating structure, focus, and accountability
- Genuine curiosity about AI and emerging technologies
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