VP of Demand Generation - REMOTE

BARBRI
New York, TX
Category Marketing
Remote
Job Description
BARBRI is seeking a visionary and experienced Vice President of Demand Strategy to join its executive leadership team. The role requires a masterful blend of analytical rigor, creative thinking, and strategic leadership to architect and execute a comprehensive perpetual demand generation strategy that fuels growth and solidifies market leadership.

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 10+ years of progressive experience in B2C and B2B marketing, with at least 5 years in a senior leadership role focused on demand generation
  • Proven track record of developing and executing successful demand generation strategies that drive significant revenue growth in a competitive market
  • Deep expertise across a wide range of marketing channels, including digital advertising, SEO/SEM, content strategy, marketing automation, and analytics
  • Exceptional leadership skills with experience building, managing, and inspiring high-performing teams
  • Highly analytical and data-driven mindset
  • Outstanding communication and interpersonal skills, with the ability to influence and build consensus among executive leadership and cross-functional teams
  • Proficiency in MarTech tools and platforms, measurement and productivity tools, including Web CMS: Liferay, E-Mail and Paid Landing Pages: Marketo, Strategic Prototyping: Figma, Analytics: SEMRush, GTM, GA4, Heatmap and AB/Testing platforms: Fullstory, VWO, Business: Microsoft Office, Project Management: Jira, Monday, AI: Jasper, ChatGPT

Benefits

  • Competitive Benefits: Health, dental, vision, and life insurance plans
  • Work-Life Harmony: Generous paid time off
  • Wellness Programs: On-site fitness facility and wellness initiatives
  • Continuous Learning Opportunities: Access to educational resources and courses
  • Flexible Work Arrangements: Remote work options and flexible work hours
  • Opportunities for Growth and Advancement: Career growth and advancement opportunities
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