VP of Email Marketing

Best Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through innovative lending solutions and financial health tools. The VP of Email Marketing will own the performance of Email across Existing Customer Marketing (ECM), Remarketing, and Cross-sell, managing the channel strategy, translating business priorities into an integrated roadmap, and ensuring every program delivers a relevant and consistent customer experience.

What You Will Do

The ideal candidate will combine channel expertise, people leadership, analytical discipline, and operational excellence to lead Email strategy and execution across lifecycle, event-triggered, promotional, and cross-sell communications, improving marketing technology and processes, and using customer insights and experimentation to increase Email effectiveness.

Why It Might Be a Fit

The VP of Email Marketing will partner with Marketing, Product, Analytics, Data Science, Technology, Creative, Legal, and Compliance to deliver measurable growth while protecting customer trust, and will be expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.

Requirements

• 10+ years of Email, CRM, lifecycle, or direct marketing experience
• Deep knowledge of modern Email strategy, including journey orchestration, segmentation, personalization, automation, AI-enabled decisioning, privacy-conscious targeting, and deliverability
• Strong command of channel economics and performance measures, including deliverability, engagement, conversion, incrementality, retention, and cross-sell outcomes
• Demonstrated ability to build testing and measurement plans, interpret results, and turn insights into decisions and sustained performance improvements
• Strong analytical rigor and attention to detail, with the ability to proactively detect risks, monitor performance signals, and protect overall channel health
• Working knowledge of deliverability, consent management, privacy, CAN-SPAM, accessibility, and related Email compliance practices
• Proven people leader who sets clear expectations, develops talent, and builds an inclusive, accountable team culture
• Strong cross-functional influence and the judgment to align senior stakeholders, resolve competing priorities, and move complex work forward

Benefits

• Pre-tax and post-tax retirement savings plans with a competitive company matching program
• Generous paid time-off plans including vacation, personal/sick time, paid short-term and long-term disability leaves, paid parental leave, and paid company holidays
• Multiple health care plans to choose from, including dental and vision options
• Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
• Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
• Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!