VP of Marketing

The Vice President of Marketing is responsible for protecting, strengthening, and advancing the SCHEELS brand across markets, stores, media channels, community partnerships, and customer touchpoints. This leader will establish the marketing vision alongside SCHEELS business priorities to strengthen brand preference, increase store traffic, support sales growth, deepen customer relationships, enhance vendor partnerships, and reinforce SCHEELS reputation as a trusted leader in sports, outdoor, fashion, and community involvement.

What You Will Do

The VP of Marketing will lead a broad team encompassing direct mail, vendor marketing partnerships, in-store graphic design, creative media production, copywriting, company and store events, sports sponsorships, youth sports, retail media, out-of-home advertising, connected television placement, public relations, and related marketing functions.

Why It Might Be a Fit

The ideal candidate will have 10+ years of leadership experience in marketing, brand management, media, communications, retail, or an equivalent combination of relevant leadership and business experience. They will have proven leadership experience developing leaders and managing a large marketing office with effective relationships across the organization.

Requirements

• 10+ years of leadership experience in marketing, brand management, media, communications, retail, or an equivalent combination of relevant leadership and business experience
• Proven leadership experience developing leaders and managing a large marketing office with effective relationships across the organization
• Proven ability to establish a company vision and translate it into actionable plans, operating structures, budgets, and measurable outcomes
• Experience managing substantial investments and making disciplined decisions
• Experience working effectively with ecommerce, digital, social, merchandising, technology, store operations, finance, legal, and executive leadership teams
• Exceptional executive communication, presentation, negotiation, and relationship skills
• Bachelor’s degree in marketing, business, communications, or a related discipline, or an equivalent combination of education and senior-level experience

Benefits

• Employee Stock Ownership Plan (ESOP)
• 401(k) with Roth options
• Associate discounts
• Full health coverage—including medical, HSA, dental, and vision
• Accident and hospital indemnity insurance
• Employee Assistance Program
• Paid time off
• Holiday pay
• Maternity leave
• Bereavement leave